Non-Profit Partnerships
2009
· Recruited 10 NGOs involved as partners nationally and enlisted 9 new partners to participate.
· Worked in the Midwest and Southeast FEMA Regions
· Featured in Linden, Utah Business Volunteer Council
2010
· More than doubled NGOs including partnership from The U.S. Chamber of Commerce, All Hazards Consortium, NEDRIX/Northeast Disaster Recover Info Exchange, DRI International, HOSA, National PTA, National Center for Spectator Sports Safety and Security, Argonne National Labs, American Medical Association
· Expanded to 5 FEMA Regions
· Featured in West Virginia’s state-wide drill.
· Kick-off event (8/24) at NBC Headquarters.
Drills
2009
· Had 127 drill sites with 400,000 participants that included UPS, Motorola and CNA.
2010
· 40 states drilled in over 270 sites.
· Renewed partnerships with established task force to expand total number of sites.
· Developed texting drill concept and established a 78247 text number with 2 million outreach potential.
· Promoted a first-ever 16-state drill with Collaborative Fusion.
· Established a Diversity Task Force under Ron Bottrell (Hill & Knowlton) and DeLisa Rodney (State Farm) and reached out to national religious organizations.
· Developed mass-mailing in Cincinnati with Medical Reserve Corps
· Established tabletop for multi-city rollout with Avalias
· Developed a ‘viral drill’ with Verizon support.
· Developed first-ever stadium text drill at Marshall University
· Met with NFL and NCAA to encourage stadium awareness.
· Created competition for communities with Federal Signal system as a prize.
Education
2009
· 8 webinars reaching more than 300 people
· Established website content and regular tweets at www.safeamericaprepared.org
2010
· 8+ webinars reaching more that 400 people.
· Worked with USA Today in developing an elementary school curriculum
· Promoted ‘STEP’ program for youth education with FEMA Region 1 (Steve Kass and Russ Webster)
· Planned tabletop simulation on cell phone shutdown (Dec 1, 2010)
· Developed collaboration with University of Missouri.
· Expanded web content and tweeted more that 100 followers daily.
· Involved University of Chicago, Emory, Missouri, Michigan State and DePaul Universities.
· Created original research with a national poll with Booz Allen Hamilton.
· Developed collaboration with Zogby International.
· Spoke to non-profits in Chicago.
· Conducted national webinar with DRI International.
Public Affairs
2009
· Held Capitol Hill Briefing
2010
· Met with House Senior Policy Advisor with Richard Reed
· Made presentation to National Governors Association in Boston
· Created Chair—Gayle Manchin—to stimulate state preparedness drills.
· Recruited 11 First spouses as partners in Puerto Rico, New Jersey, Washington state, Iowa, Rhode Island, Arizona, Kentucky, Arkansas, Indiana, Utah and Tennessee.
Media
2009
· 100 million media impressions
2010
· Reached over 100 million households via ION Network
· Filmed 30-minute ‘Be Prepared. Not Scared TM’ TV infomercial
· Ran two ads in USA Today (one running as a full-page in northeast region)
· Worked with ION Network & distributed program in Top 10 markets
· Filmed new PSA with Gayle Manchin and distributed it nationally
· Filmed :60 sec PSA on Drill Down and distributed it in West Virginia
· Developed media contest for ‘youth message’ with Ex’pression College
Sponsorships
2009
· Raised $400,000 from 3 major sponsors
2010
· Raised $400,000 from 4 major sponsors.
· Created enhanced membership program with bundled events.
“We’re looking forward to sharing a more complete picture – plus recognizing those Top Firms and Organizations involved in the 2010 ‘Drill Down for Safety,” said CEO Len Pagano. “We invite those interested in joining us to attend our ‘March to 1 Million’ kick-off on December first at the USA TODAY Headquarters near Washington, DC.” For information, contact Bob Surrusco at (770)-973-7233, This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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